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苹果计划整顿零售店布局,iPod重要性降级

2021-07-19 

本文摘要:Apple is purportedly tweaking the layout of its retail stores to shine a light on more products.据信,苹果正在调整其零售商店的布局,以使得更加多产品需要在灯光下熠熠生辉。

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Apple is purportedly tweaking the layout of its retail stores to shine a light on more products.据信,苹果正在调整其零售商店的布局,以使得更加多产品需要在灯光下熠熠生辉。One device thats changing location is the iPod, 9to5Mac said late Tuesday, citing intel from several Apple Retail managers briefed on the plans. Previously, iPods were stored in the back room along with iPhones, iPads and other major products, so customers had to request one from a sales rep. Starting next Wednesday, Apple will display its latest iPod lineup in the accessory section so that customers can just pick one off the rack.9to5 Mac援引几名苹果零售店经理回应计划的详细讲解,于周二晚些时候报导称之为,iPod的方位将再次发生转变。以前,iPod和iPhone,iPad以及其他主要商品,都储存在库房里,因此顾客在店员的协助下才能获得产品。但从下周三开始,苹果不会将其最新款iPod陈列在配件区,因此顾客可以必要拿走现成的产品。

Once Apples core product before the introduction of the iPhone and iPad, the iPod has gradually become a less significant part of the lineup, accounting for a lower slice of sales. In July, Apple upgraded the iPod Touch with an 8-megapixel camera and a faster 64-bit processor and also increased the variety of colors available for the iPod Nano and Shuffle. Relegating the iPod to the accessory rack can be seen as a type of demotion but also a better way to highlight the devices so they catch the eye of more consumers.在iPhone和iPad问世之前,iPod曾是苹果的核心产品,然而现在在苹果的产品阵容中,iPod的重要性渐渐减少,其占到销售份额的比重也更进一步减少。7月份,苹果公司升级了iPod Touch,为其配有了800万像素的摄像头和更加极快的64位处理器,同时,减少了iPod Nano和Shuffle的颜色种类。将iPod移到配件区可被视作是一种降级,但同时这也是引人注目展出产品,更有顾客眼球的一种更佳的方法。

As part of the store revamp, Apple will also remove its iPad 2 Smart Signs. In the old days, Apple Stores used paper signs and poster boards to display information about its different products. In 2011, Apple replaced those signs and boards with non-working iPad 2 units that displayed product information on their screens. Referred to as Smart Signs, the units apparently confused some customers who thought they were working iPads that they could try out, 9to5Mac said.作为此次商店排查的一部分,苹果公司也不会移动iPad 2 Smart Signs的方位。过去,苹果零售店不会用纸质标牌和广告纸板来展出其有所不同产品的信息。2011年,苹果公司用非正常运转的iPad 2替换了这些纸质标牌和广告纸板,在iPad 2的屏幕上展出商品信息。

9to5 Mac称之为,被称作Smart Signs 的这些部件显著地使顾客深感疑惑,顾客们还以为这是可长时间操作者的用来测试产品性能的机子。Instead of the Smart Signs, Apple will put product and pricing information directly onto the displays of iPhones, iPads and Mac computers. By removing the Smart Signs, Apple will also create more space for other products that consumers can take for a test drive.苹果公司将把产品和价格信息必要展出在iPhone,iPad和Mac电脑上,而仍然是展出在Smart Signs屏幕上了。通过移动Smart Signs的方位,苹果公司将为其他产品建构更加多空间,顾客也需要对产品展开试用。The changes are slated to take place overnight on Tuesday, August 25, so that consumers who visit an Apple Store will see the revamp in action on Wednesday.这些转变预计不会再次发生在8月25日,星期二这天的一夜之间,因此参观苹果零售店的顾客在周三之后可看见此次布局调整了。


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